It is our job to make sure we find out what challenges you face, and will be confronting in the coming
years; to advise you in a fiduciary manner, enabling you to be the master of your own financial destiny.
Equitas Advisors is contracted with over 50 of the nations leading Insurance Carriers and Financial
Institutions, bringing you the widest array of solutions on the market with the power to choose those
products that suit you, your family and your business best!
At Equitas Advisors we are here to offer you comprehensive financial planning, and stellar service to help
you manage and keep as much of your hard earned money as possible through prudent retirement and
At Equitas Advisors we not only assist you and your family in understanding your financial goals and
challenges, but our INDEPENDENCE allows us to offer you the products best suited to you and your
interests, not those of some financial giant.
From the array of financial institutions we are contracted with, we work hard to find the best solutions
aligned with your specific, and ever changing needs, enabling us to offer you a broad range of financial
instruments and services such as...
The Equitas Promise
"Not many companies today can
offer you the Bond of Family.
Equitas Advisors is family owned
and operated and we are committed
to servicing clients as though they
are part of our extended Family".
"At Equitas we know it is always
important....Family is counting on it"!
Michael D. Gottdank
Principal & Managing Director
The rules of money, Main St., and Wall St. have changed, and perhaps not for the better. Hard work, living
conservatively, and spending wisely as our parents did may not be enough to help you and your family
weather a financial storm.
Choices are crucial because life is so different today. The cost of living has never been higher, while a third
(or more) of your income goes to taxes. Longer life expectancies mean you run the risk of not having
enough money to retire comfortably, or being unable to care for aging parents as well as leave a legacy for
This generation may be the first that have parents as well as grown children living at home as the norm.
In addition, today's consumers relocate and change jobs more often. They are also having children and
grandchildren later in life. More importantly, by the time you read this, the retirement age will have
probably gone up!
Equitas Advisors LLC
Insurance and Financial Planning