Let us be

your Life Coach

How much life insurance do you need?
What type of life insurance should you buy?
How medical conditions affect your rates?
How much income do you need to replace?
Calculating your debts?
The cost of having a baby?

These are all the great questions and the foundation of understanding how much and what kind of Life Insurance may be best for you!

However keep in mind that this is a "Moving Target" - we mean that in a good way. As you get older and your lifestyle changes, what was today the right product can tomorrow not suit your needs and the financial goals you are trying to achieve. 


In general, there are two ends of the spectrum that are really defined by age and financial responsibilities. The thought is, that as you get older your financial responsibilities tend to decrease or change and the Life Insurance product you have should reflect those changes.


Although there are exceptions, as a general rule the younger you are, the more you should be leaning towards Term Life Insurance. Term will afford you the biggest bang for you premium buck and allow you to protect family, business, etc.


While permanent products will last you through your lifetime, the premiums are higher. As we get older the thought process turns more toward "Wealth Preservation" and or "Wealth Transfer". 

A good strategy to consider is a "Hybrid Strategy", that is to say you may need more than one insurance product to suit your needs at any given stage in your life. An example of this would be to blend a Term Product with Permanent product, allowing you to safeguard your family's future and provide for retirement and or wealth transfer.    


Who Are We

We are the Advisors Advisor! for over 10 years Michael Gottdank has been strategically developing Life Business for Non-Conventional Markets including P&C Brokers, Accounting Firms, Business Consultants, Investment Advisors, etc. Equitas Brokerage Group Born out of one of the nation’s leading P&C Wholesalers where Michael Gottdank was a Regional Vice President of Agency Development and Marketing with Morstan General a Hull & Hull Company a Multi Million Dollar Company and Subsidiary .of Brown and Brown Insurance, the 10th largest retail insurance firm in the world.

After helping Brokers and Agencies with their clients, we decided it was time to start our own retail Life Agency and Financial Planning Office. Equitas Life Group still works with Agencies and Brokers as a Master General Agency while our Web Design and Marketing Company, Equitas webEquity is giving Agencies a New Face and way of doing business in the Digital Age. 

We developed and launched Equitas Advisors for Private Clients as a retail/client facing endeavour. 


First and foremost, we are independent! We are here to offer you not only the Tools, Guidance, and experience- but also a stable of over 25 Life carriers so you can always offer you the best value and choices to suit your needs. We also offer state of the art, cutting technology which allows us to go through the application and underwriting process with you quickly and efficiently!


The Equitas Brokerage Group Team

Lisa Bali

Lead Case Manager

Michael Gottdank

Brokerage Director and

webEquity Creative Director

Jeff Caseres

Web Design (webEquity Team)

Jennifer LaDell

Internal Underwriter

Agnes Grenci

Support and

QA (webEquity Team)


Monica Laurie, JD


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EST. 2009


Phone: (732)-898-3288 
Florida: (954)-778-1004 
Fax: (732)-898-3266 

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