Who Are We
We are the Advisors Advisor! for over 10 years Michael Gottdank has been strategically developing Life Business for Non-Conventional Markets including P&C Brokers, Accounting Firms, Business Consultants, Investment Advisors, etc. Equitas Brokerage Group Born out of one of the nation’s leading P&C Wholesalers where Michael Gottdank was a Regional Vice President of Agency Development and Marketing with Morstan General a Hull & Hull Company a Multi Million Dollar Company and Subsidiary .of Brown and Brown Insurance, the 10th largest retail insurance firm in the world.
After helping Brokers and Agencies with their clients, we decided it was time to start our own retail Life Agency and Financial Planning Office. Equitas Life Group still works with Agencies and Brokers as a Master General Agency while our Web Design and Marketing Company, Equitas webEquity is giving Agencies a New Face and way of doing business in the Digital Age.
We developed and launched Equitas Advisors for Private Clients as a retail/client facing endeavour.
First and foremost, we are independent! We are here to offer you not only the Tools, Guidance, and experience- but also a stable of over 25 Life carriers so you can always offer you the best value and choices to suit your needs. We also offer state of the art, cutting technology which allows us to go through the application and underwriting process with you quickly and efficiently!